At Shortridge we know that our customers are passionate about delivering the best possible guest experience. We understand that we play an integral part in that experience. That’s why it’s our continued mission to provide the highest quality of product, exceptional customer service and environmentally friendly processes.
More than 170 years after our family run business started serving the people of Scotland and North England from a horse drawn cart, our processes have evolved but we’re proud that our values remain the same.
Over the last few months, we’ve been busy working in collaboration with Edinburgh-based creative agency, 39steps to define who we’re striving to be as we continue to evolve and strengthen our brand.
Peter Semple, Managing Director of Shortridge comments on the rebrand process:
“I’d never been through a process like this before – it was really interesting and we’re all delighted with our new brand. I feel like it encapsulates 3 things – our premium offering, our heritage and the fact that we’re a modern, forward-thinking business. I wasn’t sure if it was going to be possible to create a brand with all 3 but we’ve achieved it.
We’ve made investment in all areas of our business – systems, software, people, training – to ensure excellence in all that we do. I believe that the new brand is a reflection of our values and a standard that we hold ourselves to. The response from customers and staff has been overwhelmingly positive”.